The Roots of the persiMon®
There are over 200 varieties of *astringent and non-astringent persimmons grown around the world – but only one persiMon®. In the late 1990s, farmers from Ribera del Xúquer Valley started using natural techniques to eliminate the astringency in the Rojo Brilliante or “Bright Red” variety… which evolved into the delicious and ready-to-eat persiMon®.
*Astringency is an unpleasant, dry and bitter sensation that makes the tongue contract, which is why astringent persimmons can only be consumed after they have fully ripened.